A look your customers can recognise everywhere.
A practical identity for a working business: a logo that survives small sizes, colours and type chosen deliberately, and a one-page guide so everything you publish matches.
Brand identity
What you get.
Logo, colour and type choices applied consistently across your site.
Logo design
A primary logo with the variations you actually need — light, dark and icon versions in web-ready files.
Colour and typography
A palette and font pairing selected for screens, with accessible contrast where it counts.
A mini brand guide
One clear page covering logo use, colours and fonts, so future work stays consistent.
Included in a typical brand identity project.
Your written quote lists exactly what applies to your project.
Logo concepts and refinement rounds, as scoped
Final files in SVG and PNG
Contrast-checked colour palette
Font pairing with usage notes
One-page brand guide
All source files — yours outright
Pricing
Fixed base rate. Flexible scope.
The base rate is fixed for the scope listed. Add pages or services at the rates shown and the total changes accordingly. Your final price is confirmed in writing before payment and does not change once approved.
Base rate
$300CAD / USD
Typical projects: $300–$1,200 with add-ons
The base rate includes
- One logo concept or a refresh of your existing logo
- Light, dark and icon versions
- SVG and PNG files
- Colour and font recommendations
Add-ons, fixed rates · CAD / USD
- Additional logo concept+$150
- Extra refinement round+$80
- One-page brand guide+$120
Identity work is scoped by the number of logo concepts and refinement rounds you want, agreed before we start. How pricing works →
Common questions
Things clients ask about brand identity.
Straight answers, before you commit to anything.
How many logo concepts do I get?
The number of concepts and refinement rounds is agreed in the scope. Most projects start with two or three directions.
What files will I receive?
Vector files (SVG) plus PNGs in light, dark and icon versions, and a one-page guide to using them.
Can you refresh an existing logo instead?
Yes. A refresh keeps what people recognise and fixes what does not work at small sizes or on screens.
Often paired with: Digital marketing · WordPress development · Custom web development.